The Woof FlipMat is a double-sided lick mat and slow feeder designed from a dog’s POV for engagement and calm. Use the “easy” side for quick distraction, or the “hard” side for when you need a more challenging pattern to extend your pup’s licktime. The super-strong push-button suction cups keep the mat in place on smooth surfaces, and convenient dosing rings help you portion supplements with ease. Made from BPA-free, food-grade silicone, it’s a breeze to clean—just rinse, hand wash, or toss in the dishwasher. Pair with ready-made, squeezable Woof LickWells or just-add-water Woof LickMix any time your pup needs a delicious distraction.