Product Overview 

The ultimate premium bully stick — extra long and extra thick. Woof Island 12" Jumbo Bully Sticks are sourced from grass-fed, free-range cattle — no added hormones or antibiotics. Processed in a USDA Human Grade certified and inspected facility. Handpicked for consistent thickness, quality, and freshness. Rawhide-free and 100% digestible. Maximum chew time = maximum customer satisfaction = maximum reorders.

Why Retailers Love This

✓ 12" jumbo size — highest price point in the bully stick lineup, best margin per unit
✓ Extra thick + extra long — unmatched perceived value at retail
✓ Grass-fed, hormone-free — premium positioning, easy staff sell
✓ USDA Human Grade facility — strong customer trust factor
✓ Rawhide-free — clean label, zero customer hesitation
✓ Naturally odor-free — easy to merchandise
✓ 50%+ margin potential

Retail & Merchandising Ideas

✓ Premium shelf placement — size demands top shelf position
✓ Shelf-ready — sold by eaches, impressive visual presence
✓ Best gift purchase SKU — impressive size appeals to large dog owners
✓ Private label ready — bag under store brand
✓ Hero SKU for bully stick display — pair with 6" regular & 6" jumbo for complete size range
✓ Natural upsell for large breed and power chewer households

Product Details

✓ Type: Jumbo / extra-thick bully stick
✓ Size: 12 inches
✓ Best for: Large & XL breeds, extreme aggressive chewers, power chewers
✓ Sourcing: Grass-fed, free-range cattle — no hormones, no antibiotics
✓ Facility: USDA Human Grade certified & inspected
✓ Digestibility: 100% digestible
✓ Rawhide-free: Yes
✓ Odor: Naturally odor-free
✓ Brand: Woof Island
✓ Sold: By eaches

Ingredients: 100% Natural Free-Range, Grass-Fed Beef Pizzle.

Retailer Note: The 12" jumbo is the showstopper of the bully stick lineup — impressive size, premium positioning, and the longest chew time in the range. Strong gift purchase and the natural top of a good-better-best bully stick display alongside the 6" regular and 6" jumbo.