Product Overview 

A premium, visually striking braid of grass-fed bully sticks — triple the density, triple the chew time. Woof Island 12" Braided Bully Sticks are sourced from grass-fed, free-range cattle — no added hormones or antibiotics. Processed in a USDA Human Grade certified and inspected facility. The braided format commands a higher retail price, drives strong perceived value, and stands out immediately on any shelf.

Why Retailers Love This

✓ Braided format — highest perceived value in the bully stick lineup
✓ 3-strand braid = 3x the chew time — easy staff selling point
✓ Grass-fed, hormone-free — premium positioning
✓ USDA Human Grade facility — strong customer trust factor
✓ 100% digestible & rawhide-free — clean label, zero hesitation
✓ Naturally odor-free — easy to merchandise
✓ 50%+ margin potential

Retail & Merchandising Ideas

✓ Premium shelf placement — braid visually pops on shelf
✓ Shelf-ready — sold by eaches, strong gift purchase appeal
✓ Best upsell in the bully stick category — easy trade-up conversation
✓ Private label ready — bag under store brand
✓ Pair with 12" jumbo for a premium large-dog chew display
✓ Great add-on recommendation for large breed and power chewer owners

Product Details

✓ Type: Braided bully stick — 3-strand
✓ Size: 12 inches
✓ Best for: Large & XL breeds, aggressive chewers, power chewers
✓ Sourcing: Grass-fed, free-range cattle — no hormones, no antibiotics
✓ Facility: USDA Human Grade certified & inspected
✓ Digestibility: 100% digestible
✓ Rawhide-free: Yes
✓ Odor: Naturally odor-free
✓ Brand: Woof Island
✓ Sold: By eaches

Ingredients: 100% Natural Free-Range, Grass-Fed Beef Pizzle.

Retailer Note: The braided format is the premium showpiece of the bully stick lineup — visually distinctive, higher price point, and an easy upsell for staff. Strong gift purchase and the natural top tier alongside the 12" jumbo for a complete large-dog chew display.